You may have read an article in recent weeks or months about a report published
by the BIBA (British Insurance Brokers Association) that broadly criticised
mobile phone insurance as a whole. The BIBA is a body that largely protects
household insurers, which makes the 'research' considerably biased - read on for
why ...
The article criticized the industry as a whole, without dissecting the good from
the bad. There was no positive solution on reading. For example there are a
number of mobile phone insurance options that cover the customer
whilst making economical sense. There are also a number of other benefits
that were ignored – for example the time of replacement for those who need their
phone back as soon as possible.
When you do the maths, the BIBA report ‘research’ was almost entirely
unfounded.
One of the key criticisms that the report levels was that many do not cover loss.
That is one of the 2U policy's main selling points! 2U is one of the limited
few who DO COVER LOSS. Why 2U policy was not included is unknown,
especially given that 2U are so widely publicised on the web – type “mobile phone
insurance” into www.google.com or www.msn.com. And you will be sure to find
2u.co.uk or 2U affiliate resellers. Did this report's researcher do all their
homework?
The principle problem with phones and insurance is that most people are not
aware of the replacement cost - ie the value - of their phone. Because many
people are given the phone free, or at a highly discounted rate, they do not
realise how much they actually cost without the contract.
For example, the highly popular Samsung D600 is about £240. The increasingly
popular Nokia 8800 is about £520 - £550 to buy if you had to replace it.
Now, if you have a cheap phone (eg only worth £100) and an expensive insurance
premium (ie £8 to £10 per month), then obviously, this is not good value. A year's
premium would cost you £120 ie more than the value of the phone.
However, if you get an effective policy, such as the 2U cover, it represents good
value for money. Take for example, the Samsung D600. It is worth about £240. It
goes on the Standard policy at £5.88, covering the phone for the full 2U cover
(loss, theft water damage etc). A year’s cover is then £70.
That means that the customer would have to keep their phone and keep insuring
it for 3 YEARS before it became uneconomical to insure! How many people have
their phones for 3 years? Not that many in today’s market! Most upgrade to the
latest phone each year or at least once every 2 years.
This means that the customer is cost effectively protecting themselves.
Yes, one could argue that customers could simply upgrade to a new phone if their
phone is lost or stolen etc … IF the network will let them. If the customer spends
less than £30 per month on average, most networks will not upgrade a customer
within the 12 months of the contract. In our experience a customer must have a
very high bill-spend to obtain an upgrade within 11 months from signing a new 12
month contract.
For this reason, we recommend people insure their phone for at least the
first 9 to 11 months of their contract. If you then wish to cancel the
insurance, you are free to do so with the 2U policy, because there is no long-term
contract (some other providers do insist on a 12 month contract). Once you have
later upgraded to a new phone, you can then get that new phone insured.
Another major flaw with this report is that it suggested that a customer might be
better suited to add their phone to their home insurance. There are 3 main
reasons why that would be singularly unwise;
1. Usually home insurance policies have a FAR higher excess than any
mobile insurance policy, often £150 plus.
2. If you make a claim (albeit relatively small) for your mobile on your house
insurance, what is going to happen to your house insurance premium next
year? It will go through the roof. Now who might benefit from your house
insurance going up next year? Who was this report produced by again? …
The BIBA, the British Insurance Broker’s Association (quote from their website)
is a “general insurance organisation. We represent the interests of insurance
brokers” – and lists most major home insurance companies among their
members - http://www.biba.org.uk/consumer/partners.html
3. How long would you comfortably be without your phone? You might
expect it to be a long while for your house insurance to process a claim. From
personal experience, the last time a family member of mine had to claim on
house insurance, it took WEEKS. Most customers cannot accept to wait weeks for
their phone to be replaced. 2U Insurance processes claims within 48 hours. Are
household insurers experts at replacing phones?
Would you go to get your tooth fixed in a general hospital? Probably not. You
would go to the expert, the specialist - the dentist. In the same way, intelligent
people use specialist insurance firms.
Customers should always make their own informed decision. If you have a cheap,
old phone, it would not be worth insuring (2U would not start insuring any phone
older than 6 months). However, if you have a phone that is less than 6 months
old, and worth over £100 (as are most to replace) then a high quality, lowcost
policy such as the 2U Insurance, is a cost effective method to get
your phone protected. Shop around online and you will find the best protection
for you.
Mobile phone stolen every 12 seconds
LONDON (Reuters) - Thieves steal a mobile phone every 12 seconds in Britain, with Lancaster the worst hotspot, according to insurance company figures released on Tuesday.
More than two million phones worth 390 million pounds were stolen in 2005, said Halifax Home Insurance, which collated the figures.
Halifax said the figures were based on its data combined with government statistics. Previous official estimates have suggested about 700,000 phones are stolen each year.
After Lancaster, the highest number of insurance claims came from the northwest area which includes Chester and the Wirral, and from Coventry, West Midlands.
Ipswich in Suffolk had the fewest claims, followed by High Wycombe, in Buckinghamshire, and Oxford. The most expensive phones were stolen in Ilford and Romford, Essex, where the average claim was for 300 pounds.
Vicky Emmott, senior underwriting manager at Halifax Home Insurance, said there had been a rise in "phone-jacking", where thieves target people for their mobiles.
"Phones are constantly getting lighter and more compact which makes them easier for opportunistic thieves to swipe," she said in a statement. "Phone users should avoid 'walking and talking' and keep their mobiles out of sight.
The growth in mobile phone use in recent years has fuelled a rise in the number of handsets stolen.
Half of all street crime in Britain involves the theft of a mobile, according to statistics published in 2003.
London's police chief Ian Blair said last month that tackling the theft of mobile phones from schoolchildren was one of his top priorities.
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